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01003nam a22002411 4500 |
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000137875 |
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20110701130407.0 |
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ta |
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770726s1965 sw a 00000 eng d |
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|a 67002987
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| 035 |
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|a 166358
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| 082 |
0 |
4 |
|a 028.8
|b SCH.m.
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| 100 |
1 |
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|a Schyberger, Bo Wison,
|d 1927-
|
| 245 |
1 |
0 |
|a Methods of readership research :
|b a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.
|
| 260 |
|
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|a Lund :
|b CWK Gleerup,
|c [1965].
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| 300 |
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|a v, 266 p. :
|b il. ;
|c 23 cm.
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| 440 |
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0 |
|a Lund business studies
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| 504 |
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|a Bibliografía: p. 248-260
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| 650 |
1 |
4 |
|a Propaganda comercial
|x Investigación.
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| 650 |
2 |
7 |
|a Libros y lectura
|x Investigación.
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| 852 |
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|l BNM01
|l BNM01
|m LIB
|1 GENE
|a Colección General (BN)
|2 G
|b Colección General
|3 028.8 SCH.m.
|h Piso 2
|6 67-30293
|5 67-30293
|4 Inventariado 2012 por invli
|8 20040528
|e 00
|f 05
|f En servicio
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| 900 |
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|a UPRA
|b SBO
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| 905 |
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|a GENE
|b G
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