Methods of readership research : a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Ingles |
| Publicado: |
Lund :
CWK Gleerup,
[1965].
|
| Colección: | Lund business studies
|
| Materias: |
GENE
| Número de Clasificación: |
028.8 SCH.m. |
|---|---|
| Copia 67-30293 | Disponible |