Methods of readership research : a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.
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| Formato: | Libro |
| Idioma: | Ingles |
| Publicado: |
Lund :
CWK Gleerup,
[1965].
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| Colección: | Lund business studies
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| Materias: |
| Descripción Física: | v, 266 p. : il. ; 23 cm. |
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| Bibliografía: | Bibliografía: p. 248-260 |