Schyberger, B. W. (1965). Methods of readership research: A thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view. Lund: CWK Gleerup.
Citación estilo ChicagoSchyberger, Bo Wison. Methods of Readership Research: A Thesis On Some of the Methodological Problems Encountered When Studying Certain Consumer Habits and Attitudes From a Marketing Point of View. Lund: CWK Gleerup, 1965.
Cita MLASchyberger, Bo Wison. Methods of Readership Research: A Thesis On Some of the Methodological Problems Encountered When Studying Certain Consumer Habits and Attitudes From a Marketing Point of View. Lund: CWK Gleerup, 1965.
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