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| LEADER |
01044nam a22002891 4500 |
| 001 |
000236501 |
| 003 |
UPRA |
| 005 |
19960205210710.0 |
| 007 |
ta |
| 008 |
960205s1972 ag 0 spa u |
| 035 |
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|a 257621
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| 040 |
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|a mxbn
|b spa
|c upra
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| 041 |
1 |
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|a spa
|h eng
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| 082 |
0 |
4 |
|a 658.8
|b MCC.c.
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| 100 |
1 |
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|a McCarthy, Edmund Jerome
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| 245 |
1 |
0 |
|a Comercialización :
|b Un enfoque gerencial /
|c E. Jerome McCarthy ; tr. Manuel Alberto García y José Serlin
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| 250 |
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|a 3a ed.
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| 260 |
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|a Buenos Aires
|a México :
|b El Ateneo,
|c 1972
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| 300 |
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|a 942 p. :
|b il. ;
|c 23 cm.
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| 500 |
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|a Traducción de: Basic Marketing : a Managerial Approach
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| 500 |
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|a Incluye índice
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| 650 |
|
8 |
|a Mercadotecnia.
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| 700 |
1 |
2 |
|a García, Manuel Alberto,
|e tr.
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| 700 |
1 |
2 |
|a Serlin, José,
|e tr.
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| 852 |
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|l BNM01
|l BNM01
|m LIB
|1 GENE
|a Colección General (BN)
|2 G
|b Colección General
|3 658.8 MCC.c.
|h Piso 3
|6 73-010562
|5 73-010562
|4 Inventariado 2022 por inval
|8 20040528
|e 00
|f 05
|f En servicio
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| 900 |
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|a UPRA
|b SBO
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| 905 |
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|a GENE
|b G
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